Francina Edmonds

Francina Edmonds

Buyer Specialist

About Francina Edmonds

Francina Edmonds grew up in Jacksonville, FL, and made her way to Asheville after a decade in San Francisco.

Francina believes that relationships are the joy of life, and that helping others achieve relevance is the ultimate fulfillment. As a NCAA scholar athlete at UCSB, her experience competing with a team at a high level deepened her commitment to relationships as well as her love of shared, team success. Francina believes that successful negotiators are actually collaborators and she brings that mission to our team. 

Prior to joining our team, Francina enjoyed a successful career in the Silicon Valley’s tech space working with major brand innovators interpreting Big Data & Analytics for Financial Services and Media/ Entertainment. Her training as a pianist combined with her tech experience led her to incorporate her business acumen around data to help independent artists create a path to success with social analytics, marketing and logistical planning. Francina has a strong belief that any career can be a helping profession which has now led her to real estate to assist folks in finding their homes. 

In her spare time, you can find Francina working to improve the lives of Asheville’s musician community through her work on the board of Ashevile Music Professionals. She volunteers as an assistant coach for the Lady Eagle Volleyball Team at Reynold’s Mountain Christian Academy, and serves on the board of American Red Cross, leading their Western NC committee for Diversity and Inclusion.